Art director and senior designer for a Patrick Ta blush and lip gloss campaign, featuring two distinct model looks that introduced an evolved visual direction for the brand—focused on tighter model closeups and macro product imagery. Social-first photography, shot on iPhone, highlights the brand’s artistry-forward ethos with a casual, behind-the-scenes feel. The campaign spanned editorial, outdoor advertising, and digital-first content.

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Discipline: Art Direction, Graphic Design, Social Photography
Client: Patrick Ta Beauty

Model Editorial Photographer: Greg Swales
Product Editorial Photographer: Carlos Medel
Model PDP Photographer: Devon Trunk