This Guess? collection was bright, multicolored, and inspired by the vibrant palette of a Southern California farmers market. Created in collaboration with Sean Wotherspoon, prominent vintage collector and founder of Round Two Vintage, the launch was centered around the Guess Farmers Market—a two-day event in Downtown Los Angeles featuring vendors, activities, and live music. I developed the art direction and led design for the campaign, which extended to 12 international pop-ups and an e-commerce launch. The visual identity spanned physical and digital touchpoints, including event signage, outdoor advertising, social content, and web assets—creating a cohesive brand experience that seamlessly connected in-person energy with an online presence.

 

Discipline: Art Direction, Graphic Design, Experiential Design
Client: Guess?​​