Art direction and graphic design for a Guess Originals summer campaign—the first to feature the brand’s refreshed identity and new grid logo. Shot on location with three models, the campaign showcased a vintage-inspired collection and drew visual references from classic Guess? ads. Originally slated for summer, the campaign evolved during the spring 2020 quarantine and launched globally that August. I developed the concept, led art direction for the shoot, and shaped the visual identity across all marketing channels—including the campaign video, social content, and billboards throughout Los Angeles.

 

Discipline: Art Direction, Graphic Design
Client: Guess?
Photographer: Sam Dameshek

Video editor: Video Exprt