Art direction and design for Boy Smells’ Pride collection—a citrus-forward scent inspired by the euphoric rush of poppers. The campaign leaned into playful sensuality, high-summer energy, and featured a cast of queer talent. A behind-the-scenes TikTok of the team “trying poppers for research” went viral and was picked up by The Cut, amplifying the launch across social media and press.

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Discipline: Art Direction, Graphic Design
Client: Boy Smells

Photographer: Jun Lu
Product Render Artist: Ed Price