Art direction and design for a series of capsule launches featuring reworked 1980s and 1990s archival Guess graphics. Each drop included a studio product shoot and a lifestyle model shoot, crafted to evoke a vintage-inspired aesthetic. I collaborated closely with photographers on concept development, casting, and location. Deliverables included e-commerce lookbooks, landing pages, and social graphics—designed to bring each release to life with a balance of nostalgia and modern digital energy.

 

Discipline: Art Direction, Graphic Design, Set Design, Product Styling
Client: Guess U.S.A.​​
Model Photographer: Sam Dameshek
Product Photographer: Simon Perry