Art direction for photography, editorial video, social-first video, and designed assets for a high quality streetwear brand that launches a new collection every week. The objective was to deliver a high volume of assets from one editorial shoot a month. I developed a scalable visual system to deliver fresh visuals within the brand's clean aesthetic. I developed shoot concepts, selected imagery, and designed key assets. In a collaborative figma file, I continued to direct image selects and crops for each marketing assets. 

 

Discipline: Art Direction, Graphic Design

Client: Naked Wardrobe

Photographer: Orin Fleurimont

Videographer: Raymond Yen

Social Videographer: Kelly Nguyen

Graphic Designer: Stephanie DiFrancisco