Art direction and lead design for the launch of Guess Sport—a series of seven co-branded capsule collections supported by a two-day event in Los Angeles and international pop-ups. I created the visual identity across web, print, and environmental touchpoints, including outdoor advertising, packaging, experiential signage, and a printed catalog. The campaign brought a bold, graphic energy to the collection’s sport-inspired aesthetic, blending streetwear culture with immersive brand experiences.

 

Discipline: Art Direction, Graphic Design, Experiential Design, Packaging Design
Client: Guess?​​

Brands: Babylon, Cali Thornhill-DeWitt, Guess U.S.A., Guillermo Andrade, Medicom Be@arbrick, Pleasures, Rokit