Art direction, experiential design, and marketing/web design for Guess’ Certified Vintage initiative—a sustainability-focused project that began with a shop-in-shop and later expanded online. With just a few weeks’ notice, we created an installation in the front window of Fred Segal on Sunset Blvd. I designed the spatial layout, sourced vintage furniture and props, and created print and digital marketing assets—including a digital ticker on the corner of Sunset & La Cienega. The shop-in-shop was so successful that Fred Segal extended its run from two weeks to two months, and we sold through four times the originally planned product.

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Discipline: Art Direction, Graphic Design, Experiential Design
Client: Guess?​​