Art direction and lead design for the Guess U.S.A. x Places+Faces collection, inspired by the saturated tones of photography film. I developed the visual concept for the launch at ComplexCon—translated into a custom-designed booth—and adapted the campaign across eight international retail pop-ups. I also designed the interior space and decor for an associated launch party, extending the visual identity into a full branded environment. The creative direction spanned experiential design, outdoor advertising, web, email, and social.

 

Discipline: Art Direction, Graphic Design, Experiential Design
Client: Guess?​​