Contributing Art Director and Lead Designer for the launch of Beautycounter’s Clean Swipe Hyaluronic Lip Balm. The campaign focused on the product’s ultra-hydrating formula and luxe gold chrome packaging—translated visually through juicy, dewy editorial imagery and social-first content. Art direction, graphic design, and photography supported a fresh, high-gloss launch moment.

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Discipline: Art Direction, Graphic Design, Social Photography

Client: Beautycounter​

Product Editorial Photographer: Dmitri Newman

Product Photographer: Lauren Ochoa

Art Director: Jamile Marquez
Associate Creative Director: Isabelle Rancier
Creative Director: Jodie Laczko