Art direction and design for the launch of a matte eyeshadow palette, with cool and warm tones brought to life through two distinct model duo looks. As Senior Designer and Art Director for Patrick Ta Beauty, I helped define the brand’s first post-rebrand campaign—centering on close-cropped editorial imagery, soft matte textures, and BTS-style content.

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Discipline: Art Direction, Graphic Design
Client: Patrick Ta Beauty

Model Editorial Photographer: Greg Swales
Product Editorial Photographer: Carlos Medel